[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.goldini.cz\/tistena-reklama-stale-efektivni-nebo-zastarala\/#Article","mainEntityOfPage":"https:\/\/www.goldini.cz\/tistena-reklama-stale-efektivni-nebo-zastarala\/","headline":"Ti\u0161t\u011bn\u00e1 reklama &#8211; st\u00e1le efektivn\u00ed, nebo zastaral\u00e1?","name":"Ti\u0161t\u011bn\u00e1 reklama &#8211; st\u00e1le efektivn\u00ed, nebo zastaral\u00e1?","description":"Tiskov\u00e1 reklama. P\u0159ipad\u00e1 v\u00e1m, \u017ee se dnes v dob\u011b, kdy je nejv\u011bt\u0161\u00ed rozmach informa\u010dn\u00edch technologi\u00ed a online sv\u011bta t\u00e9m\u011b\u0159 nepou\u017e\u00edv\u00e1? Opak je pravdou. Ti\u0161t\u011bn\u00e9 reklamy se st\u00e1le pou\u017e\u00edvaj\u00ed. A st\u00e1le jsou efektivn\u00ed. Je pravda, \u017ee n\u00e1klady, kter\u00e9 firmy vynalo\u017eili do tiskov\u00fdch reklam v posledn\u00edch p\u00e1r letech poklesly, ale st\u00e1le se jedn\u00e1 o jednu z nejstar\u0161\u00edch&#8230;<p class=\"more-link\"><a href=\"https:\/\/www.goldini.cz\/tistena-reklama-stale-efektivni-nebo-zastarala\/\" class=\"themebutton\">Read More<\/a><\/p>","datePublished":"2023-12-17","dateModified":"2024-01-18","author":{"@type":"Person","@id":"https:\/\/www.goldini.cz\/author\/#Person","name":"","url":"https:\/\/www.goldini.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e746f9a3ec3ffe02f5df809714d800d50faf9f4f5ba0a7962a5d8229603fd33b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e746f9a3ec3ffe02f5df809714d800d50faf9f4f5ba0a7962a5d8229603fd33b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"goldini.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.goldini.cz\/wp-content\/uploads\/toa-heftiba-aqTMs90bXQI-unsplash.jpg","url":"https:\/\/www.goldini.cz\/wp-content\/uploads\/toa-heftiba-aqTMs90bXQI-unsplash.jpg","height":0,"width":0},"url":"https:\/\/www.goldini.cz\/tistena-reklama-stale-efektivni-nebo-zastarala\/","about":["Byznys"],"wordCount":400,"articleBody":"   Tiskov\u00e1 reklama. P\u0159ipad\u00e1 v\u00e1m, \u017ee se dnes v dob\u011b, kdy je nejv\u011bt\u0161\u00ed rozmach informa\u010dn\u00edch technologi\u00ed a online sv\u011bta t\u00e9m\u011b\u0159 nepou\u017e\u00edv\u00e1? Opak je pravdou. Ti\u0161t\u011bn\u00e9 reklamy se st\u00e1le pou\u017e\u00edvaj\u00ed. A st\u00e1le jsou efektivn\u00ed. Je pravda, \u017ee n\u00e1klady, kter\u00e9 firmy vynalo\u017eili do tiskov\u00fdch reklam v posledn\u00edch p\u00e1r letech poklesly, ale st\u00e1le se jedn\u00e1 o jednu z nejstar\u0161\u00edch a nejspolehliv\u011bj\u0161\u00edch forem marketingu. V ur\u010dit\u00fdch segmentech trhu je nezbytn\u00e1 a st\u00e1le existuje \u0161irok\u00fd okruh z\u00e1kazn\u00edk\u016f, kter\u00e9 tato reklama oslov\u00ed nejv\u00edce.V jak\u00fdch form\u00e1ch se vyskytuje ti\u0161t\u011bn\u00e1 reklama?NovinyReklamy v novin\u00e1ch st\u00e1le existuj\u00ed, a v\u00edce, ne\u017e si mysl\u00edte. Zkuste si nam\u00e1tkou otev\u0159\u00edt n\u011bkter\u00e9 noviny a sami uvid\u00edte. I kdy\u017e spoustu v\u011bc\u00ed, kter\u00e9 se do\u010dtete v novin\u00e1ch dnes najdete i na internetu, velk\u00e9 mno\u017estv\u00ed lid\u00ed d\u00e1v\u00e1 st\u00e1le p\u0159ednost ti\u0161t\u011bn\u00fdm novin\u00e1m. Reklama v novin\u00e1ch je nav\u00edc cenov\u011b velmi dostupnou variantou a jedn\u00e1 se o zdroj, kter\u00fd pova\u017euj\u00ed potencion\u00e1ln\u00ed z\u00e1kazn\u00edci za d\u016fv\u011bryhodn\u00fd.\u010casopisyPodobn\u011b jsou na tom i \u010dasopisy. I kdy\u017e se spousta periodik ji\u017e p\u0159esunula do online sv\u011bta, spousta jich st\u00e1le vych\u00e1z\u00ed v ti\u0161t\u011bn\u00e9 podob\u011b. Na \u010dasopisech je skv\u011bl\u00e9, \u017ee obvykle c\u00edl\u00ed na konkr\u00e9tn\u00ed skupiny lid\u00ed, tak\u017ee podle toho, do kter\u00e9ho \u010dasopisu svou reklamu um\u00edst\u00edte, ji m\u016f\u017eete zac\u00edlit p\u0159\u00edmo na skupinu lid\u00ed, kterou chcete oslovit.Tiskoviny po\u0161touTahle forma u\u017e je dnes sp\u00ed\u0161e na \u00fastupu, ale st\u00e1le se s n\u00ed m\u016f\u017eeme setkat. Pomoc\u00ed toho, \u017ee budete reklamn\u00ed materi\u00e1ly rozes\u00edlat p\u0159\u00edmo do schr\u00e1nek vybran\u00e9 skupiny lid\u00ed m\u00e1te mo\u017enost na velmi \u00fazce zam\u011b\u0159en\u00fd demografick\u00fd vzorek, kter\u00fd oslov\u00edte. Zde nav\u00edc m\u016f\u017eete b\u00fdt velmi kreativn\u00ed p\u0159i vytv\u00e1\u0159en\u00ed reklamy.Nev\u00edte, jak\u00e1 reklama je pro v\u00e1s a va\u0161i firmu to nejlep\u0161\u00ed? S t\u00edm v\u00e1m mohou pomoci reklamn\u00ed agentury, kter\u00e9 se soust\u0159ed\u00ed na nejr\u016fzn\u011bj\u0161\u00ed druhy marketingu. Pomohou v\u00e1m nejen s ti\u0161t\u011bnou reklamou, ale s jak\u00fdmkoliv druhem reklamy. Jednou z takov\u00fdch je reklamn\u00ed agentura Olomouc imperialmedia.cz.                                                                                                                                                                                                                                                                                                                                                                                          3.8\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ti\u0161t\u011bn\u00e1 reklama &#8211; st\u00e1le efektivn\u00ed, nebo zastaral\u00e1?","item":"https:\/\/www.goldini.cz\/tistena-reklama-stale-efektivni-nebo-zastarala\/#breadcrumbitem"}]}]